Therefore, the need for an affordable device has been realized for a while considering the company has progressed into a prominent manufacturer of flagship smartphones, at a flagship price. As a result, OnePlus has reported less-than-exciting sales figures. However, availability has been halted indefinitely since its reliance on the parent company OPPO for manufacturing needs were met with some trouble due to the COVID-19 pandemic. Regardless of the expensiveness, these phones did manage to sell out within minutes of the flash sale in India. Even with the comparatively low price, the OnePlus 8 series was unaffordable to the masses seeing just how price-conscious the Indian market is. So, in the end, it was a necessary evil per se. Also, it is the top premium smartphone maker in the country, finally ending the reign of Samsung and Apple. Ah, what a ride! Despite the natural fact that this was a very probable reality from day one, many experienced a stirring sense of betrayal as OnePlus had turned into exactly what it strived to revolt from day one.īe that as it may, it did manage to sizably adjust the price for the Indian market which is the largest market for OnePlus. But that changed with the OnePlus 8 Pro as the company fully gave in to the flagship market. For instance, an official IP rating and wireless charging. In the past, it had always stayed out of cost-adding features. Nevertheless, OnePlus went all-in on its latest ‘8’ series with the maxed-out OnePlus 8 Pro retailing for a buck shy of thousand dollars. While every succeeding phone has lived up to the OnePlus legacy in terms of build quality and performance, the gradual yet consistent price bump faced some pretty vocal criticisms from the fanbase. And yeah, things have been running pretty smoothly for this newbie ever since except not quite. The original OnePlus One was so successful that it spun off a whole new category of smartphones in the market, the “ flagship killers”. That right there, challenging the norm, is how the OG OnePlus fans know the company by. This invite system would still continue for the next couple of devices in its pipeline but it finally entered the open-distribution model starting with the OnePlus 3. Having said that, it still managed to sell over 1 million units of OnePlus One by the end of 2014. Initially, there was this “invite-only” distribution system where the company would give out such invites via different contests.Įven though this system gained some traction for its unorthodox approach, it was a pain to own the phone. What I mean is, you couldn’t just walk into a store and buy an OnePlus One for yourself no, no, no. However, getting your hands on one was as difficult as running Crysis on PC itself. Featuring Qualcomm’s the-then flagship SoC ( Snapdragon 801), a gorgeous Sandstone back, and other amenities, this phone was an absolute steal for the price. To compare, the flagship phones at the time like Samsung Galaxy S5 and iPhone 5S retailed for somewhere between $600 – $700 while OnePlus One started at just $299. I mean, practically no company had been able to pull off such feat before! And maybe the new OnePlus Nord can work the magic again? The Journey to OnePlus Nord Anyway, this device was radical in every sense of the word. Back in 2013, a young company by the name of “OnePlus” landed on the smartphone industry with the aforementioned philosophy absolutely plastered into its first product, the OnePlus One. If the memories of my marketing classes serve me right, the marketing concept of, well… marketing, is a customer-first approach where a company thrives on understanding what the consumers actually want, and then operate accordingly.
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